Digital Growth Architect | Turning Brands into Market Leaders, extensive experience crafting revenue engines for global brands at the intersection of creativity, tech, and data. Expert in digital transformation, brand positioning, and demand generation, with a focus on integrating traditional and digital media for effective omnichannel campaigns.
Cristian Durán
Marketing - Business
Strategy + Creativity
Good ideas can change anything.
Skills
- 360 degree brand stewardship
- Brand-building
- Digital Strategy
- Ecommerce
- CRM
- Marketing Direction
- Branded content
- SEO / SEM Strategies
- Inbound Marketing
- Creative Direction
50
Experience
Companies
Global and local.
I am working in digital marketing, focusing on trends.
Digital is a great way to connect to people. You can connect with your costumers with a good segmentation strategy, track your efforts and invest your money efficiently.
Brands in the Digital World.
Digital is not a channel, it is the way we live. If a Company wants to have a good results, it is important to live in the digital environment and to use the best digital channels to connect with the right target. People are connected, my job is to connect Companies to the customer’s life.
Marketing
- MKT Strategy 360°
- Brand Strategy
- Digital Media Plan
- CRM Marketing
- Budget Management
Branded Content
- Content Strategy
- Social Media Strategy
- KPIs – Listening
- Consumer Engagement
- Manage a Social Media Crisis
Ecommerce
- Inbound Marketing
- Lead Generation
- Platform Ecommerce Amazon / Meli
- Affiliate Marketing
- SEO / SEM
Marketing Digital
- Brand Comunication
- Digital Desing
- Comunication Strategy
- Branding architecture
- Creativity
Year by year I have grown in the digital business. Over the years I have grown in Digital Business.
I have good experiences with many projects, from creating a brand name to making Global brand launches. I have a lot of experience working on from creating brand names to making Global Brand Launches. Team work is key to success.
Professional Experience
Marketing and Ecommerce Director
Knova
Feb 2020 -
General Manager (GM)
Titán México
Jun 2017 - Feb 2020
Marketing Digital Latam (Implant)
Cabify
May 2016 - Jun 2017
Chief Creative Officer - CCO & Partner
Titán México
Nov 2012 - may 2016
Digital Director
Love Ad
Nov 2010 - oct 2012
Creative Director
J. Walter Thompson Mexico
Oct 2002 - jul 2010
Associate Creative Director
El Recreo
Jan 2008 - sept 2008
Copywriter Senior
Terán/TBWA
Jun 2007 - Jan 2008
Copywriter
LOWE
April 2005 - may 2007
Copywriter
S2 México
Jul 2004 - april 2005
If you can imagine it you can do it.
Knova Tools
Knova is a Mexican brand of professional tools.
My role was to develop the entire digital division and drive marketing strategies that led to a 35% increase in digital sales globally in the first year, with consistent year-over-year growth. Today, Knova leads in multiple product categories, with a revamped brand identity, omnipresence across major eCommerce platforms, and a strong connection with its customers.
Marketing
I created and developed the national event “Mega Venta Knova”, generating an immediate impact on sales and brand positioning. The strategy was to create a storewide sales event, offering discounts on every product in the store—a first-of-its-kind initiative in the market, especially in September, a traditionally slow sales month that most brands avoid due to national celebrations.
By taking a disruptive approach, we achieved a 300% increase in global sales that month, and the event continues to grow each year. Today, it stands as the most important sales event for the company
eCommerce / Content
I led the launch of Knova.com.mx and the Knova App (iOS/Android) in 2020, designing an intuitive, visually engaging platform. The custom-built website seamlessly integrated with our operations, ensuring full control over distribution, finance, and inventory.
I also spearheaded our expansion on Amazon (Vendor/Seller) and Mercado Libre, driving over 200% sales growth on both platforms. By 2023, sales had increased by 1,200%, enabling partnerships with Home Depot, Coppel, Liverpool, ClaroShop, and Walmart.
I established a strong in-house creative studio. Through high-quality campaigns and trend-driven content, we’ve built a unique brand presence that differentiates Knova from competitors, positioning it as an industry leader in digital marketing and online sales.
Cabify Purple
Good Changes, New Results.
I had a good experience with Cabify, a Spanish transportation network company. I made changes with a great team, like a new look, new digital strategies, new content and new ideas to create great results.
- New look and communication “Cabify Purple”
- Increased the Downloads with the new look +49%
- Q1,Q2, Q3, Q4, New avarege User Acquisition +28%
- Awareness +55%
- Conversion Rates 2016 vs 2015 +74% 4 New cities
- Social Engagement 2017 vs 2016 +140%
- NPS +5pts vs Q1 2017
55
Awareness
74
Conversion
44000
New Users
Privalia
New Social Content
Video ADs – Social
- Conversion 2018 vs 2017 +12%
- Awareness 2018 vs 2017 +34%
- Engagement en RRSS 2018 vs 2017 +85%
Interjet
New Digital Performance
New Blog Interjet
- Conversion +34%
- Awareness RRSS Positivo +54%
- SEO +22%
Education
Masters in ecommerce – Digital Marketing (2012-2014)
ITESM –Campus Santa Fe
Advertising and Public Relations. (2000-2004)
Universidad Veracruzana
International Business. (1999-2003)
Universidad Veracruzana
Languages
- English Business
- Spanish Native
We live for creation, enjoy the way.
If you like mi profile download my resume. – Freelance Project Available
Contact.
Write a message or send me a mail crisduranh@me.com
México City
I am currently based in Mexico City and open to relocating.
M+52 (55)19719940